The Anthem is located right by the water in the neighborhood called "the wharf" in south D.C. where a lot of new up and coming restaurants and bars have recently opened. The venue provides a great space for artists and fans to connect. I decided to re-brand the Anthem because it's current identity, in my opinion, did not match the venue's atmosphere. I drew inspiration for the logo design from the architecture of the building, with four columns being the main noticeable factor differentiating it from others. I wanted the brand to feel modern and clean,