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The CIRCe branding began with the idea that I wanted to incorporate the main ingredient of each skincare product into the logo somehow. I began by researching different types of flowers and plants then drew out their outlines. I also pulled a lot of color inspiration from those species of plants because I wanted the brand to feel as honest as possible. The idea of the name CIRCe came to me after I read Madeline Miller's Circe and loved the way she described magic and plants in her book. This project was really special to create and design. Enjoy!
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